AC MILAN AND AFINNA ONE LAUNCH AC MILAN CONNECT

AC Milan is delighted to announce the launch of "AC Milan Connect", the first SIM card dedicated to the Rossoneri fans, developed in collaboration with the Club's Telco Partner Afinna One, a leading provider of telecommunications and digitalization services. The SIM card will only be available in Italy.

With this project, AC Milan has become the first football Club in Italy to work with a telephone company to create a mobile SIM card for its supporters. This achievement has been made possible thanks to the unique synergy between the world of sport and the telecommunications sector. It will, furthermore, offer the passionate Rossoneri fans an even more exclusive way to engage with their favorite Club, as well as ever more integrated and innovative services.

The launch of "AC Milan Connect" also introduces a new platform: "ConnectVerse", which unites the passion for the Club with a fast and stable connection. The aim of the initiative is to improve the fan experience, offering supporters a new way to interact with their Club through exclusive digital content and discounts when purchasing official AC Milan merchandise.

Maikel Oettle, Chief Commercial Officer of AC Milan, said: "We are proud to introduce AC Milan Connect in collaboration with our partner Afinna One. This new project is a step forward in our ambition to bring the fans closer to AC Milan, involving them more and more in the everyday life here at the Club. We are grateful to our partner for helping us create this unique product, which unites passion for football with connectivity."

Massimo Lucera, CEO of Afinna One, commented: "We are proud to be part of such a unique project. AC Milan Connect brings connectivity and exclusive services, but most importantly a sense of greater belonging to the AC Milan family, wherever we are."

"AC Milan Connect" was previewed on 25 October exclusively to Milan Club with a special offer to its members. The pre-launch, open to all fans, is scheduled for tomorrow, 1 November. Anybody who subscribes to the offer AC Milan Forever will get, with only 6,99 euros, 100 giga, unlimited minutes for Italy and 99 SMS, as well as the chance to pick up their new SIM card directly from Casa Milan at 16:00 CET on 23 November from a Rossoneri legend. They will also be granted free entry to the Mondo Milan Museum.

For more information on how to get an "AC Milan Connect" SIM and enjoy all of its benefits, visit acmilanconnect.it.