16 April 2024


The Rossoneri unveil an exclusive limited edition collection born from collaboration with the Portuguese

AC Milan is pleased to unveil the exclusive ACM x RL10 capsule collection, developed in collaboration with their star player Rafael Leão. Known for his on-field prowess, distinctive smile, and unique style, Leão embodies the new generation of talents nurtured by AC Milan and now making their mark on the global stage. Specifically, with his strength, agility, speed, and personality, Leão has become an icon of international football, captivating Rossoneri fans worldwide with his performances wearing the number 10 jersey.

"Every day is a new wave, every day is a day of surfing" is the slogan featured throughout the collection, capturing the essence of Rafa's iconic celebration and reflecting the world of surfing, waves, family, and streetwear style. The collection features details inspired by ocean waves and references to Leão's goal celebrations on his social media channels, such as the phrase "We go" and the emoji of a surfer. With these details and overall concept, the collection allows fans to immerse themselves simultaneously in the world of AC Milan and in Leão's personal realm, reflecting the innovative nature of the Club and the positive spirit of the Portuguese footballer.

From the special Jersey inspired by American football - a special Made in Italy product sold in limited edition - which emerges as the main piece of the collection, to oversized long and short-sleeved T-Shirts - also available for kids - to classic hoodies, the new collection celebrates the spirit expressed by the Portuguese footballer, deeply connected to the mindset of surfers: "Surfers sometimes catch the wrong wave, but then they get back on the board and do well. In life, you can try and make mistakes, but you must continue to learn, find solutions to the mistakes made."

The collection is available in various colorways, including emerald, symbolizing one of AC Milan's number 10's favorite colors, as well as more traditional colors representing the Club.

Rafael Leão shared what this collaboration means to him: "AC Milan is like a second family to me, where I have had the opportunity to grow both professionally and personally. In this environment, I have been able to develop many of my passions outside the field, from music to fashion. The ACM x RL10 line is another milestone in my growth, it speaks to the fans about me and represents me 100%. My goal is to tell my story and leave a mark on all the boys and girls who follow me, reminding them to always fight for their dreams."

Maikel Oettle, Chief Commercial Officer of AC Milan, added: "Through the exclusive ACM x RL10 capsule collection, we further strengthen the presence of the AC Milan brand in the fashion and lifestyle universe. In recent years, the investments made into our team have propelled us forward, expanding our brand beyond football and captivating a diverse, international audience. Through strategic investments, diligent research, and unwavering commitment from all facets of the Club, we aim to set new standards in the global landscape and continue our trajectory of growth."

With this new capsule collection, AC Milan continues a journey initiated in 2022 that sees the Club collaborating with its players in creating exclusive products that center on and celebrate its champions, in an innovative approach aimed at bringing fans closer to AC Milan through streetwear - an area in which the Club has distinguished itself in recent years with successful collaborations.

The ACM x RL10 capsule collection is now available for exclusive pre-order on store.acmilan.com, and starting from 19 April, it will also be available in all AC Milan physical stores.

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